Travel 50 & Beyond Magazine Online Media Kit

Readers Per Copy: 2.7

Sex
Male	41%
Female	59%

Age
Under 50	5%
50-59	40%
60-69	34%
70 or over	21%
Average age: 62

Marital Status
Married	77%
Divorced/separated	8%
Widowed	7%
Single, never married	3%

Education
Attended college or better	79%
Graduated college or better	54%
Postgraduate degree	26%

Employment Status
Work full time	35%
Work part time	8%
Retired	55%
Never work outside home	<1%

Average Value of Main Residence:	$382,166

Average Household Income:	$102,839

Average Household Net Worth:	$841,057

Travel
Number of domestic trips in past 12 months	4.8
Average number of days on most recent trip	6.6
Stayed in hotel, resort, lodge or B&B in past 12 months	78%
Foreign travel in past 3 years	64%
Plan a foreign trip in next 3 years	86%
Cruised in past 3 years	76%
Plan to cruise in next 3 years	85%
Used travel agent in past 12 months	66%
Rented a car in past 12 months	43%
Own a passport	80%
Stayed at an all-inclusive resort in past 12 months	14%
Plan to stay at an all-inclusive resort in next 3 years	37%
Took an escorted tour in past 12 months	26%
Plan to take an escorted tour in next 3 years	46%

Activities
(more than 100% due to multiple choices)
Using a home computer	71%
Reading books for pleasure	65%
Visit historic sites	61%
Art shows/museums	54%
Jogging or walking for exercise	54%
Cinema	53%
Browsing the Internet	49%
Festivals/events	49%
Casino gambling	47%
Gardening	44%
Volunteer work	39%
Arts and crafts	36%
Theater/concert/opera/ballet	31%
Photography	30%
Fishing	28%
Golf	28%
Boating/sailing	27%
Gourmet cooking	21%
Camping	20%
Bicycling	19%